English as a Second (or Third?) Language

Getting better at design/proofreading = good. Becoming more aware, and thus annoyed all the time, by bad design/proofreading = bad. Usually I try to let things slide, but this American Cancer Society bookmark found yesterday in a rack at the local library might be a new low.

It lists the ABCs of Breast Health in this order: annual mammogram, clinical breast exam, breast awareness. That’s right, A, C, B.

Stephen Wright, of course, wondered, “Why is the alphabet in that order? Is it because of that song?” Apparently for the American Cancer Society it isn’t in that order.

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